Why Video Marketing Needs To Be a Part of Your Strategy

While there is no magic formula that spans all industries to generate interest in your brand, there is a way to engage more of your audience and keep them interested in your brand.  For the past decade, this integral part of marketing strategy has been at the top of the list of marketing trends.  Video marketing is essential for your business to generate interest and keep your customers and potential customers engaged.

Every business owner knows they need to show up on Google.  Why?  Because Google is the most popular search engine in the world and it is the most visited website in the world.  What about the number two website in the world?  It’s the place to find any video about anything. YouTube is the second most visited website with more than 2.6 billion users worldwide.  The average user visits a Google page for around 10 minutes.  The average YouTube visit is double that with almost 20 minutes a visit.  Is your business showing up with video marketing?  If not you are missing out on some huge opportunities.

What is Video Marketing?

Video marketing is using videos to promote your brand.  These videos don’t just need to be on YouTube.   Videos can be used across many different channels, and with each one, your brand visibility increases.  Basically, to get seen and noticed in today’s world, you must include video content.

Customers are coming to expect video marketing from their favorite brands.  More consumers are looking to brands to show them videos about how to use their products, as well as answer common questions about their specific industry and their specific brand.  This trend isn’t just a passing trend.  Video has been increasing in popularity for years, and that trend is still continuing upward.

What Videos Can Do For Your Business

Videos are becoming a more relevant way to engage your customers.  This is for a variety of reasons.  Videos are an excellent medium to garner interest.  You have a few seconds to capture the attention of your audience.  Rather than making them read some kind of long-form content, you can put this into a video.  Social media platforms have placed emphasis on video for years now.  Both Instagram and Facebook have video features that simplify uploading your videos.  Instagram offers reels and stories, both of which are great for your business.  Facebook offers stories, which are increasing in popularity.

Do you send regular emails to your customers?  This is another great way to keep your audience in the loop with your business and keep them engaged with your brand.  If your email includes a video as part of the content, clicks increase on average by more than 300%.  Your audience wants to see videos.

Social media and emails aren’t the only places to incorporate videos.  Your website will become instantly more engaging and capture your audience’s interest better with videos.  Videos can help your SEO.  Videos increase the amount of time visitors spend on your page, which helps in organically boosting your page’s SEO.  Websites that incorporate videos of some kind are more visually stunning and appealing to your audience.

When your audience can put a human face to your brand, they are more likely to both engage with your brand and buy from you.  People want to know where their money is going.  Humanizing your brand and giving a face to your brand makes it memorable, and encourages both engagement and conversions.

Video content is a great way to add value to your brand.  In today’s world, your brand needs to offer value beyond just your product or service.  Your brand needs to give your audience value, even before they become paying customers.  There are many ways in which your videos can offer value, it just depends on the types of videos you are posting. 

Types of Videos You Should Be Posting

Depending on your industry and what your customers are looking for, the types of videos you post can differ.  Each of these four kinds of videos offers a different kind of value to your customers.  Knowing your audience and what their wants and needs are is essential to know what kinds of videos to be spending your time on.

A demo video shows your audience how to do something.  This can be a how-to-use your product, or something related to your industry.  More and more people are turning to video demos to learn how to do something.  Seeing how to use your product or something related, shows your audience how easy it is or how best to do it.  Rather than trying to explain in writing, a video gives visual learners an easy way to learn about your product and how to use it.

Testimonials from your happy and satisfied customers are great ways to establish trust.  Just like word-of-mouth marketing is among the best ways to generate interest in your brand, a video testimonial does the same kind of thing.  When you watch commercials, there are often “real customers” telling their stories about your brand.  This is utilized so much because it works.  Seeing real-life customers rave about a brand creates trust and also makes the interested potential customer want to buy.

A video about your company’s story is a great way to let your audience know what your brand is all about and where your brand came from.  More and more customers want to feel a personal connection with the brands they purchase.  A video is a great way to do this.  A captivating story about how your brand and business started makes for video content that encourages your audience to engage with your brand.  Your story can also include your brand values, which consumers are aligning themselves with more often.  The other option for getting all of this valuable and potentially profitable information to your audience is having it on your website as part of your web copy.  While this is a good idea to do also, a video conveys this information more quickly than if your potential customer reads through your whole website.

The last kind of video that your brand should be posting is an informational video.  This can be about your industry directly, or something that has to do with your industry.  These videos not only give your audience more information about a topic, but if done right, you’re giving your audience something of value.  This shows your audience that you truly care about their pain points and needs.  These videos can also establish your brand as an authority or thought leader in your industry.  Your audience garners trust for your brand from videos like this that provide them with value.

While these are the most common types of videos that can help you to establish your brand and gain more interest and engagement, the possibilities are endless.  One thing to remember though is don’t just post a video for the sake of posting.  Post something that says something about your brand, something that has a message, and something that is of value to your audience.  While your web copy is essential and shouldn’t be forgotten, a video can help you to convey the same information to a broader audience.

How To Get the Best Marketing Videos

To best market your brand, you need a marketing agency.  The Creative Agency is a full-service marketing agency that not only has the expertise and know-how to take your brand to the next level but has a full production team.  You can get high-quality videos for your website as well as your social media, which will spark interest and engagement with your audience.

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